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Advertising Services 0301 -24.9% |
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Notice about data- please
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2009 |
2010 |
Decrease |
% |
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Total $ all 0301* |
$178,908,071 |
$134,387,024 |
44,521,047 |
24.9 |
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Top 10 Winners by $$$$ |
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Top 10 Losers by $$$$ |
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Firm |
2009 |
2010 |
Increase |
% |
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Firm |
2009 |
2010 |
Decrease |
% |
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Ogilvy Montreal Inc |
$4,795,369 |
$5,831,435 |
$1,036,066 |
21.6 |
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Cossette Communication Group |
$136,321,606 |
$112,178,386 |
$24,143,220 |
17.7 |
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Wpp Group Canada |
$136,616 |
$581,950 |
$445,335 |
326.0 |
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Marketel / Mccann-Erickson Ltd |
$17,870,969 |
$830,982 |
$17,039,987 |
95.4 |
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Affinity Productions Inc. |
$15,008 |
$457,212 |
$442,204 |
2946.4 |
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Allard Johnson Communications Inc |
$4,666,480 |
$1,570,119 |
$3,096,362 |
66.4 |
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Tns Canadian Facts Inc. |
$15,827 |
$199,887 |
$184,060 |
1162.9 |
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Compass Communications |
$2,543,466 |
$144,333 |
$2,399,133 |
94.3 |
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Jim Pattison Industries Ltd. |
$103,294 |
$254,397 |
$151,103 |
146.3 |
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Acart Communications |
$5,859,204 |
$4,955,216 |
$903,988 |
15.4 |
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Poirier Communications |
$47,203 |
$188,578 |
$141,375 |
299.5 |
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Spirit Creative Advertising |
$339,444 |
$102,293 |
$237,151 |
69.9 |
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News Canada |
$241,500 |
$371,594 |
$130,094 |
53.9 |
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Canwest Media Sales |
$100,512 |
$13,345 |
$87,168 |
86.7 |
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Publicis Canada |
$15,288 |
$86,400 |
$71,112 |
465.1 |
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Day Advertising Group Inc |
$196,455 |
$119,605 |
$76,850 |
39.1 |
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Palm + Havas Inc. |
$108,620 |
$170,723 |
$62,103 |
57.2 |
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University Affairs |
$101,102 |
$24,860 |
$76,242 |
75.4 |
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The Globe & Mail |
48162.68 |
110220.83 |
$62,058 |
128.9 |
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Marketwire |
64575 |
31500 |
$33,075 |
51.2 |
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$5,526,887 |
$8,252,396 |
$2,725,509 |
49.3 |
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$168,063,813 |
$119,970,638 |
$48,093,175 |
28.6 |
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Winners By % |
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Losers By % |
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Firm |
2009 |
2010 |
Increase |
% |
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Firm |
2009 |
2010 |
Decrease |
Loss % |
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Affinity Productions Inc. |
$15,008 |
$457,212 |
$442,204 |
2946.4 |
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Marketel / McCann-Erickson Ltd |
$17,870,969 |
$830,982 |
$17,039,987 |
95.4 |
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Tns Canadian Facts Inc. |
$15,827 |
$199,887 |
$184,060 |
1162.9 |
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Compass Communications |
$2,543,466 |
$144,333 |
$2,399,133 |
94.3 |
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Publicis Canada |
$15,288 |
$86,400 |
$71,112 |
465.1 |
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Canwest Media Sales |
$100,512 |
$13,345 |
$87,168 |
86.7 |
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Wpp Group Canada |
$136,616 |
$581,950 |
$445,335 |
326.0 |
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University Affairs |
$101,102 |
$24,860 |
$76,242 |
75.4 |
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Poirier Communications |
$47,203 |
$188,578 |
$141,375 |
299.5 |
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Spirit Creative Advertising |
$339,444 |
$102,293 |
$237,151 |
69.9 |
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Jim Pattison Industries Ltd. |
$103,294 |
$254,397 |
$151,103 |
146.3 |
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Allard Johnson Communications Inc |
$4,666,480 |
$1,570,119 |
$3,096,362 |
66.4 |
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The Globe & Mail |
48162.68 |
110220.83 |
$62,058 |
128.9 |
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Marketwire |
64575 |
31500 |
$33,075 |
51.2 |
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Palm + Havas Inc. |
$108,620 |
$170,723 |
$62,103 |
57.2 |
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Day Advertising Group Inc |
$196,455 |
$119,605 |
$76,850 |
39.1 |
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News Canada |
$241,500 |
$371,594 |
$130,094 |
53.9 |
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Cossette Communication Group |
$136,321,606 |
$112,178,386 |
$24,143,220 |
17.7 |
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Ogilvy Montreal Inc |
$4,795,369 |
$5,831,435 |
$1,036,066 |
21.6 |
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Acart Communications |
$5,859,204 |
$4,955,216 |
$903,988 |
15.4 |
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For the largest 6 Firms by
Volume: other $ |
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Professional Services (other than 0301
Advertising Services) |
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0301 Advertising Services |
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Total Advertising + Professional Services |
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2009 |
2010 |
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2009 |
2010 |
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2009 |
2010 |
Diff |
% |
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Ogilvy Montreal
Inc |
$407,696 |
$1,412,500 |
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$4,795,369 |
$5,831,435 |
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$5,203,065 |
$7,243,935 |
$2,040,870 |
39.22% |
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Acart
Communications |
$983,820 |
$787,492 |
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$5,859,204 |
$4,955,216 |
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$6,843,024 |
$5,742,708 |
($1,100,316) |
-16.08% |
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Allard Johnson
Communications Inc |
$18,860 |
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$4,666,480 |
$1,570,119 |
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$4,685,340 |
$1,570,119 |
($3,115,221) |
-66.49% |
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Compass
Communications |
$3,559,678 |
$695,765 |
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$2,543,466 |
$144,333 |
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$6,103,144 |
$840,098 |
($5,263,046) |
-86.23% |
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Marketel /
Mccann-Erickson Ltd |
$105,000 |
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$17,870,969 |
$830,982 |
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$17,975,969 |
$830,982 |
($17,144,987) |
-95.38% |
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Cossette
Communication Group |
$4,837,609 |
$695,765 |
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$136,321,606 |
$112,178,386 |
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$141,159,215 |
$112,874,151 |
($28,285,064) |
-20.04% |
* the sum of the total dollars
in 0301 in 2010 |
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